Free delivery on UK orders over £50, International orders over £150

Behind The Design: Meet Esencia designer Yoko behind the most luxurious kidswear brand today. Denmark

April 19, 2016

Behind The Design: Meet Esencia designer Yoko behind the most luxurious kidswear brand today. Denmark

Esencia has a simple desire - Making clothes for families who appreciate clothing that is luxurious, yet classic and simple.


Rocket Shop spoke with Yoko to find out what makes Esencia the perfect choice for lifestyle-aware individuals who appreciate the pleasure of a long lasting garment. And why Alpaca and llama knitting and pima cotton is essential to the brand?

"I was inspired by a simple knitted garment I saw from South America, where we now produce our products. The co-founder and I wanted to contribute to the supporting of the Andean knitting culture while offering something simple and honest to like minded families in Europe. Mothers then began asking for clothing for themselves so we now create knitwear for women, children and a limited selection for men from AW16."


Rocket Shop London Interview with Esencia - image 2

"In Peru and Bolivia, both alpaca/llama and pima cotton are very important resources for the communities. Alpaca and llama fibers hold some of the best qualities found in any wool type. It is often the choice for people who suffer with allergies or skin sensitivity. Alpaca fibres retain heat like no other fiber, this is because of tiny air pockets surrounding the hairs, they also have cooling properties for the same reason. Also - a strength and longevity in the yarn allows us to produce long-lasting garments which stay with you for years."


Rocket Shop London Interview with Esencia - image 3
Rocket Shop London Interview with Esencia - image 4

For children its imperative to dress them in natural, chemical free comfortable clothing which was made ethically with consideration at the heart of each process.

Pima cotton is celebrated for for its unbeatable silky softness and hardwearing, long lasting cloth. Again, this cotton is produced in a part of the word where producers value the land, process and people involved involved in its production."

"I am always looking for the beauty in simplicity. How can we do something simple but somehow give it an understated beauty which does not fade?"


I play with knitting patters from all decades and connect the pattern with the knit. The thing I love to do most, is improve a basic styles, over and over until its just right. Every link must be considered."

Rocket Shop London Interview with Esencia - image 5

"The relationship with our knitters has evolved over the years - we have to work hard to maintain a mutual understanding about what we are trying to achieve and how to get there. I am proud that we work with a team of people so dedicated and committed to our mission. Despite the enormous cultural differences we have."

Shop Esencia collection here.



Join Our Newsletter

Be the first to know about new arrivals, special offers and style inspiration.